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Utmbase.com - UTM Link Management for professional marketing teams.
Even though it is fairly easy to add UTM parameters to your campaign urls, it is indispensable to understand the importance of setting and sticking to conventions when scaling your online marketing campaigns. Otherwise, you will very quickly loose the overview (and data) over your ongoing marketing campaigns. A UTM Generator will help you to keep your campaign tracking well structured and organised.
Table of content:
UTM is a format that allows you to trace back the traffic of your website and attribute it to specific online marketing campaigns. Knowing which traffic source is most effective and efficient and allows you to optimise and adjust your online marketing strategy on an ongoing basis.
A UTM tracking link consists of the following parts:
Available tracking parameters:
Lets stick with the example from above – the online promotion of an event: as an online marketer, you are very likely to advertise and spread the campaign through various online channels, like your social media channels, e-mail invitations to your e-mail user base, promotion on external event promotion websites and possibly through display ads.
Hence, the tracking links for your campaign will look like this:
Creating this example, we avoided several pitfalls, that you should definately be aware of, when starting to create your personal tracking links: Most of them are related to CONVENTIONS:
Especially when you are working with an entire marketing team, it is very important, that everyone follows the same conventions. If you do not define and stick to your own conventions, you are very likely to lose Data when creating custom reports in Google Analytics. Using a UTM generator to create your UTM tracking links helps you to avoid spelling mistakes. We offer a free at the top of this page.
Analyzing your campaigns:
Log in to your Google Analytics Account and follow the menu: Traffic > Sources > Campaigns.
By clicking on the individually listed campaigns, you will be able to view campaign specific information, such as campaign source, campaign medium etc. Using a UTM builder will help you to structure your campaign reporting.
It only takes a few clicks to get started.
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